Built from the parts that matter.
Salts & Stones is a boutique strategy consultancy rooted in Manchester, working with businesses across the UK, Europe and the United States. We help clients strengthen the commercial decisions behind a market move or a new offer that facilitates their next stage of growth.
The value is often in the smaller details.
A commercial plan gains strength through the quality of its components. The offer must hold the customer’s attention. The chosen market must offer a worthwhile opportunity. The route to revenue must suit the way that customer buys.
Our name and approach draw from the biological and societal concepts of salts and stones. Each is a modest material with a real effect on what it becomes part of. Salts can completely alter the nature of a compound. Individual stones give a structure shape and permanence.
We apply the same attention to our client’s strategy. We examine the evidence around a business and identify the decisions that deserve the closest consideration. This analysis then becomes a useful basis for progress within an organisation.
Give good businesses a stronger footing.
Salts & Stones works with capable companies preparing for an important commercial step. Our role is to help clients understand the opportunities in front of them. We bring an external perspective to the questions asked of us, then turn that understanding into work the team can use.
The result should feel relevant to the business, its customers and the market it intends to serve.
Salts & Stones collaborates with leaders who have a real decision to make and want a thoughtful basis for making it.
We value close working relationships with the people responsible for carrying work forward. The most useful strategy is one that gives those people greater confidence in the choices ahead.
Our clients include:
- Founders preparing a business for its next market
- Leadership teams developing a stronger commercial direction
- Business leaders refining a route to market
- Product teams bringing a new offer to customers
- Investor-backed businesses entering a new phase of growth
- Investment teams seeking market or customer insight
Salts & Stones is led by the commercial question at every stage, giving us a breadth of industry capability.
Where a sector requires deeper specialist input, we can work alongside the client’s internal experts and trusted external advisers.
We commonly work across:
- B2B technology and software
- Industrial and engineering businesses
- Professional and business services
- Financial services and financial technology
- Energy and infrastructure
- Built environment and property
- Consumer products and brands
- Health and life sciences
- Education and learning technology
- Specialist manufacturing
- Logistics and supply chain
- Media, marketing and communications
- Sustainability-focused businesses
- Investor-backed growth companies